Your local organic grocer in Fitzroy

Welcome to Wholefoods Fitzroy, your local organic grocer on Smith Street.

We’ve been part of the Fitzroy community for years, offering a carefully selected range of organic and health-focused food, fresh produce, pantry staples, snacks, drinks, supplements and everyday essentials.

Whether you’re doing your weekly shop, looking for something specific or simply picking up a few things on the way home, our friendly team is here to help.

Organic food, fresh produce & everyday essentials

At Wholefoods Fitzroy, we believe good food should be accessible, enjoyable and chosen with purpose.

We stock a wide range of organic products alongside quality Australian and local produce, with many of our products sourced from Victorian and Australian suppliers.

You’ll find:

Fresh fruit and vegetables
Organic groceries and pantry staples
Bread and bakery products
Dairy, eggs and alternatives
Snacks and treats
Drinks and beverages
Health foods and supplements
Natural personal care products
Household and everyday essentials
Local and Australian-made products

Our range changes regularly, with new products, seasonal produce and specials throughout the year.

Visit us on Smith Street

Our Fitzroy store is located on Smith Street right in the heart of one of Melbourne’s best-known neighbourhoods.

Whether you live locally, work nearby or are visiting Fitzroy, come in and have a look around. Our team is always happy to help you find what you’re looking for or point you towards something new.

Wholefoods Fitzroy
277 Smith Street, Fitzroy VIC 3065

Monday    8:30 am–7 pm
Tuesday    8:30 am–7 pm
Wednesday    8:30 am–7 pm
Thursday    8:30 am–7 pm
Friday    8:30 am–7 pm
Saturday    8:30 am–7 pm
Sunday    10 am–7 pm

Shop Wholefoods online

Prefer to shop from home? You can also browse and order from our online store, with free pickup available from our Fitzroy store.

Shop online, choose Fitzroy as your pickup location and we’ll have your order ready for collection.

wholefoods.com.au

Part of your local community

Wholefoods is locally owned and operated in Melbourne, with stores in Fitzroy, Brunswick East and Flemington.

We’re proud to support local producers and suppliers wherever we can, while offering a thoughtful range of organic and health-focused products for our community.

We’re not about being perfect or complicated. We’re simply here to help make good food a little easier to find.

Real Food, Building Community.

Find Wholefoods Fitzroy

Looking for an organic grocery store, health food shop or fresh produce in Fitzroy?

Come and visit us at Wholefoods Fitzroy on Smith Street.

We look forward to seeing you in store.