Local Roots. Organic Heart. Community Spirit.

For more than 35 years, Wholefoods has been part of Melbourne’s organic story. A proudly local business built on good food, great people, and genuine values.

What began in 1989 as one small store in Brunswick has grown into a community of three, in Brunswick, Fitzroy and Flemington. Each one committed to making it easy for locals to shop sustainably and eat well.

Everything organic, all in one place

We bring together the best certified organic and biodynamic produce, pantry staples, bulk goods, dairy, natural beauty, and eco-friendly home products, all under one roof.

From everyday groceries to special finds, you can shop knowing that every item has been carefully chosen for its quality, ethics and local origin.

Proudly local and Australian-sourced

Wherever possible, we source from Victorian farms and Australian producers. Supporting small growers, reducing food miles, and keeping your food fresh and full of flavour.

Our produce is delivered fresh throughout the week, so what you take home has often been picked just days before it reaches your basket.

For the way you live

Whether you’re picking up a weekly organic produce box, refilling your pantry, or choosing cruelty-free household products, we make sustainable living simple.

We believe in shopping that feels good: for you, for your family, and for the planet.

Built on care and connection

Wholefoods has always been about more than just groceries. We’re a team of locals who love good food and the people who grow it.

Our stores are welcoming, down-to-earth spaces where community comes first and good conversations are as important as good produce.

Still Melbourne-owned. Still true to our values.

Founded by Scott Kinnear, Wholefoods remains guided by the same purpose that started it all — to make wholesome, ethically produced food accessible to everyone, and to support the local growers and makers who share that vision.

After more than three decades, that commitment hasn’t changed. It’s what keeps our shelves stocked with honest food, and our community growing strong.


Wholefoods — Melbourne’s home for real food, real values, and real community.