{"product_id":"matcha-yu-tea-hojicha-powder-30g-30g","title":"Matcha Yu Tea - Hojicha Powder 30g 30g","description":"\u003cp\u003eOur Hojicha is a Japanese medium-roasted green tea powder, celebrated for its warm, nutty aroma and smooth, comforting flavour. Roasted from carefully selected first-harvest 2026 tea leaves, it's naturally low in bitterness and ideal for hot or iced hojicha lattes, as well as gourmet baking and desserts.\u003c\/p\u003e\u003cp\u003eThis award-winning hojicha received Silver at the 2025 Golden Leaf Awards (Japanese Green Tea, Ex-Matcha), recognising its exceptional quality and craftsmanship.\u003c\/p\u003e\u003cp\u003eDetails\u003c\/p\u003e\u003cp\u003eOrigin: Yame Prefecture, Kyushu, Japan\u003c\/p\u003e\u003cp\u003eHarvest: First flush (2026)\u003c\/p\u003e\u003cp\u003eGrade: Medium-roasted hojicha powder\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eTasting Notes:\u003c\/p\u003e\u003cp\u003eWarm, nutty, smooth, aromatic\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eBest Used For:\u003c\/p\u003e\u003cp\u003eHot \u0026amp; iced hojicha lattes, baking, desserts\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eServings\u003c\/p\u003e\u003cp\u003eRecommended 4g per serve\u003c\/p\u003e\u003cp\u003e• 30g pouch: approx. 7-8 serves\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eIdeal as a caffeine-gentler alternative to matcha or coffee - perfect for afternoon consumption, dessert pairings, or customers seeking a warm, roasted flavour profile.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eSuggested Recipe (Hot or Iced)\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eIngredients:\u003c\/p\u003e\u003cp\u003e• 4g hojicha powder (approx. 2 tsp)\u003c\/p\u003e\u003cp\u003e• 30ml hot water (max 80°C)\u003c\/p\u003e\u003cp\u003e• 200ml milk of choice\u003c\/p\u003e\u003cp\u003e• Sweetener optional (honey or maple)\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eMethod:\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eAdd hojicha powder to a bowl.\u003c\/p\u003e\u003cp\u003eAdd hot water and whisk until smooth and clump-free (bamboo or electric whisk).\u003c\/p\u003e\u003cp\u003eHeat milk (or use chilled milk and ice for iced drinks).\u003c\/p\u003e\u003cp\u003ePour hojicha into milk and sweeten if desired.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e","brand":"Matcha Yu Tea","offers":[{"title":"Default Title","offer_id":66951154761843,"sku":"FG-HOJ-30G","price":29.99,"currency_code":"AUD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0676\/1981\/5539\/files\/20261020150209_236366-original.jpg?v=1792539374","url":"https:\/\/www.wholefoods.com.au\/products\/matcha-yu-tea-hojicha-powder-30g-30g","provider":"Wholefoods Australia","version":"1.0","type":"link"}