About Us

Organic Wholefoods was started in  1989 by Melbourne man  Scott Kinnear after he found it impossible to buy all his organic grocery shopping at one store.

While there were a few organic stores here and there throughout Melbourne, none had everything he needed for his young family.

So, he decided to open a one stop organic grocery shop where customers could do all their weekly and top up shopping.

The first store  opened in Lygon St Brunswick and immediately became a popular destination for the growing number of people concerned about eating healthy food and the environment.

Ten years later, a second store was added in Smith Street, Fitzroy. For a while there was a third store at Daylesford when Scott lived there. This store was sold in 2010 and Scott moved back to Melbourne. A third store was added at Flemington in 2015 and on 7 April 2021 we opened our newest store at East Brunswick Village.

Store Locations

East Brunswick Village - 5 Village Avenue (on the left as you drive in) - 03 9118 4131

Brunswick - 483 Lygon St - 03 9384 0288

Fitzroy - 277 Smith St - 03 9419 5347

Flemington - 137 Mount Alexander Rd - 03 9376 8056

Trading Hours

East Brunswick Village

Monday to Saturday 8.30 am to 7 pm, Sunday 10 am to 5 pm

Brunswick & Fitzroy

Monday to Friday 8.30 am to 7 pm, Saturday 8.30 am to 6 pm, Sunday 10 am to 5 pm (Fitzroy till 6 pm)


Monday to Friday 9 am to 7 pm, Saturday 9 am to 6 pm, Sunday 9 am to 5 pm