About Us

Organic Wholefoods was started in  1989 by Melbourne man  Scott Kinnear after he found it impossible to buy all his organic grocery shopping at one store.

While there were a few organic stores here and there throughout Melbourne, none had everything he needed for his young family.

So, he decided to open a one stop organic grocery shop where customers could do all their weekly and top up shopping.

The first store  opened in Lygon St Brunswick and immediately became a popular destination for the growing number of people concerned about eating healthy food and the environment.

Ten years later, a second store was added in Smith Street, Fitzroy. Then two years ago Flemington was added to the Organic Wholefoods family.


Trading Hours

Monday to Friday 9am to 7pm

Saturday 9am to 6pm

Sunday 11am to 5pm


Store Locations


137 Mount Alexander Rd

Flemington VIC 3031

Phone 03 9376 8056



483 Lygon St

Brunswick VIC 3056

Phone 03 9384 0288



277 Smith St

Fitzroy VIC 3065

Phone 03 9419 5347